Global Forces of Change Essay Example for Free

Global Forces of Change Essay 1. From the case facts, describe how globalization and technology have influenced the business directions of GE Medical Systems. Technology Since new requirements in healthcare business had been emerged, in the market it is required to implement personalized medicine to support specific client – not mass population. Moreover, trend on find the way to prevent sickness is more concerned than to heal. This is massive challenge to medical equipment manufacturers whether which company can find the best technology to support these requirements. GE believed that the best technology would always win in the marketplace so they responded to these requirements by investing more on RD and also product design. As the result, corporate RD invented some new products which replace need of existing product, for example, digital detectors for X-ray machines that would replace the need for X-ray film. Globalization Globalization increases connectivity and interdependence of the world’s markets and businesses. Emerging middle-classes of Asia, Eastern Europe and Latin America is also an opportunity for healthcare company like GE to expand their markets, increase sales and profits. Beside of sales side, GE can also reduce their manufacturing cost by shifting manufacturing from high-cost countries to low-cost countries. This would increase their competitive advantage. 2. Identify possible projects by which a company dealing in Healthcare and Medical Diagnosis like GEMS can profitably ride the waves of globalization, liberalization and technology. * Shifting manufacturing base from high-cost countries to low-cost countries in order to reduce production cost. * To develop healthcare IT system, this is to manage necessary data systematically such as patient data, treatment record etc. This is also helpful for diagnosis. * To apply Free Trade Agreement with emerging countries in order to facilitate access of healthcare products. * Even general needs of customers in healthcare in each country is same but there are some specific requirements which are required individually so GEMS should not neglect RD in each local market. Hiring local staffs is an effective alternative since local people might understand needs in their society well. * RD is vital since technology changes every day. GEMS should keep investing on find out the way to increase effectivene ss of their equipment and also invent new products which can replace existing one. 3. Describe the world do you envision in 2050, especially with China and India likely to take center-stage? Touch on the economic, political, social and cultural adaptation that you think can take place. According to many reports show that over the next 50 years China and then India’s economies will overtake US. Large and growing market opportunities in China and India are widely seen and understood as evidenced by the large flows of foreign direct investment to China, both for the domestic market, but also to use China as a low cost platform for exports to the rest of the World. China is communist. Due to their political characteristics, control in a repressive way substantial part of the economy, especially the financial sector that brought about massive imbalance. A centralized decision-making process, although discretionary would presumably ease political action by by-passing all types of necessary approvals from a parliament or congress in a democratic system. So changing of Chinese government would possibly change the world. About social and culture, as foreign companies would base their manufacturing in China, learning local culture would be very important in order to have smooth operation and avoid any conflict. China language will become as vital as English. On the other hands, due to growing of China economic dominance, Chinese people will also spread over the world. Their culture will unavoidably absorb to everywhere. We have no choice but adapt with it.

Graduation Speech :: Graduation Speech, Commencement Address

Good evening. I’d like you all to do something for me. Think of one person who has inspired you, someone who you look up to and admire; someone who has done impressive things in their life. This person is someone that you will never forget. Now realize that that person has had to put in a great deal of work and time to achieve great things in their life. Know that nothing worth having or achieving comes easily. People like these can be hard to come by, but as students of Stoll High School, we have been extremely fortunate to have access to an entire staff of eager, ambitious and passionate teachers. Over our years here at SHS, many of us have been encouraged by one, if not more, of these extraordinary people. Perhaps when I asked you to think of that person who has inspired you, it was one of your teachers. These are the people who make a difference in the world. They may not affect the price of tea in China, but they challenge people around them to become better than they ever could on their own. Personally, I have been motivated and inspired by several excellent teachers. I would love to go through and list them all and tell you what they’ve done for me, but I’m afraid that if I did, I would lose the attention of those of you who are still actually listening to me. However, I would like to mention two of my personal heroes. First of all, the most challenging teacher I have ever had, Brady Smithson. I’m not sure exactly how I did it, but I survived two and a half years in her English classes, and somehow managed to keep my sanity. But through it all, she taught me to work harder than I ever imagined I could. Thanks for everything. And also, there’s my greatest inspiration, John Grabowski. Mr. Grabowski, thank you for the exceptional improvements which you have brought to the music program. It is so encouraging to see a teacher who views his work not as a job, but as a quest.

August Rush Themes Essay

â€Å"Music is all around; all you have to do is listen.† Quoted Evan Taylor in the ending scene of August Rush. August Rush was a boy who discovered the power of music in his journey to find his parents. His giftedness was a useful tool in his accomplishments, that can be seen throughout the movie. His giftedness did not guarantee success in that he would need the right resources, motivation, and a little hardwork obtain it. To begin with, giftedness can’t guarantee success, if the right resources are not available. Resources allow you to recognize your giftedness, so without them your giftedness is not recognized, and therefore, success is not obtainable. Resources are the key to success. The boys home that Evan Taylor lived in, before his removal, did not offer the resources for him to channel his giftedness. In August Rush, Evan Taylor was given many resources, after his removal from the boys’ home, in which he ended up in a church with a piano, a theatre full of street kid performers, and facing the opportunity to take classes at Julliard. The classes at Julliard enabled him to obtain the ability to compose a piece inspired by all the sounds he has heard and believes will lead him to his parents. At Julliard, August’s talent was truly acknowledged and set free, but it was first discovered when he encountered the street kids. With all these resources he was able to embrace his gift and share it with the world. The resources that he acquired on his journey prompted his growth in his naturally gifted music abilities. Secondly, guaranteed success from giftedness, I believe requires motivation. A person who seems to be naturally gifted cannot be guaranteed success, if they do not want success. A person who is naturally gifted and is motivated will achieve success because they want success. August Rush had motivation, so therefore he achieved success in the movie. His motivation was to find his parents, from whom he was disconnected 11 years ago, and that motivation enabled him to achieve his success. Motivation is a vital factor in all acts of achieving success. A lack of motivation also infers a lack of encourage and a lack of want for success. People who are not motivated do not normally achieve success. The road to success requires motivation to continue the journey. August’s motivation and longing to find his parents is what kept him going throughout the movie. Movitation is much needed is any other factor in achieving success. Lastly, giftedness is not automatically offer guaranteed success, but success does automatically offer guaranteed hard work. In my opinion, success cannot be achieved with only giftedness, it has to also be accompanied by hard work, motivation, and resources. Giftedness does not allow you to be lazy and achieve success that others, who are not gifted, work their hardest to obtain. Success does not come God-given, along with your God-given abilities. Even gifted people have to work towards success as those who have not been gifted. Being gifted allows you to understand concepts and learn new things faster than others, but does not guarantee you success. Success does not work in this way. Success can never be guaranteed if you are not willing to put in the hard work and effort for the long-haul. In conclusion, success is not automatically guaranteed through giftedness. Do not let your imagination run wild that giftedness is the free ticket to success because it most definitely is not. All success requires a little effort. Anything can be achieved with the right resources and a little hard work and motivation.

Career Management Home Work - 2105 Words

CAREER MANAGEMENT HOME WORK Diploma in Entrepreneurship- Level 7 Submit to: Submit by: Mr. Lamith Caledera Sukhpal Kaur Sandhu Student ID: A8770 (1.1) 1. Describe the current influences key influences on workers. There are so many factors that affect directly as well as indirectly the careers of the employees such as age, gender, qualification, experience, skills, competitive challenges, job mobility, career changes, technology, globalisation etc. Competitive challenges: A worker faces many competitors in his life and it is very hard to sustain one’s position in the market or in a work place(P., 2006). Job mobility:Job mobility plays a vital role in one’s career to grab more and more knowledge, experience and to improve qualitative skills etc... Young people is very sensitive and do not satisfy easily by one job and thus, they prefer to change their jobs to improve their productivity or for a change in their life(Topel, 1988). Career satisfaction:By implementing training for new workers and development practices for older workers and personalised to their essentials and providing attention-grabbing and challenging job tasksare important for organizational support and career satisfaction and ultimately to the retention of older workers(Armstrong†Stassen, 2009). 2. Describe the current influences key influences onShow MoreRelatedHuman Resources - Dual Career Couples Essay785 Words   |  4 PagesHR Policy for Dual-Career Couples: Human Resource Management and Development HR Policy for Dual-Career Couples The changing demographics of our workforce have demanded that we address our HR policy regarding to families, and in particular dual income or dual-career couples. This policy will assist families that find themselves overwhelmed with work, parenting, adult education, and ultimately increasing productivity for the company. Careful consideration will be given to couples bothRead MoreFeminization Of Poverty And Gender Roles Essay1190 Words   |  5 Pagesvalues and double standards. In terms of gender mainstreaming, gender-based discrimination and gender inequality are the major problems in the labor market, which leave their mark on the development of individual regions and the country as a whole. ` Work is a basic human need and a basic form of activity, thanks to which a man was formed and society appeared. Labor and employment are the foundation of a prosperous life of individuals and social groups within the modern society, which means that theRead MoreDual Career Couples and Career Development1564 Words   |  7 PagesDUAL CAREER COUPLES AND CAREER DEVELOPMENT, FAMILY AND REALLOCATION ISSUES SERVICES PROVIDED BY LARGE CORPORATIONS AND SMALL COMPANIES ABSTRACT As the dual career couples phenomenal increase rapidly in the global economy, large and small companies need to provide reliable services in order to alleviate the work-life challenges to support dual career couples in the complex issues they often faced. This paper will focus in the family career and reallocation issues of dual career couples and whatRead MoreAn Exploration Of The Behavioral Management Aide Career Essay1135 Words   |  5 Pagesof the Behavioral Management Aide career in the Social and Human Service Assistant field. It is a sometimes difficult yet rewarding job in which the professional works with clients to assess them and help them solve any issues they are having which hinders them from living a fulfilling, happy life. It is a career that is expected to grow over the next few years and it only requires a high school education, but a college degree and previous experience is preferred. It is a career that has a fast turn-aroundRead MoreCareer Development 1174 Words   |  5 Pagesthat just happens to us. Career interest continually changes in a person s life. By defining my career objective, possible career objectives for my future, taking an inventory in my current career attributes, and identifying what makes me happy and barriers to reaching my career goals, I will develop a five-year career development plan. When I was younger, I measured my success by how much money I made. More recently, I measure my success by a balance between my work life and the amount of qualityRead MoreChapter 10 Questions847 Words   |  4 Pagescontact with the home organization, as well as career guidance and support after the overseas assignment. The company need to: 1). Maximize long -term retention and use of international cadre through  career management so that the company can develop a top management team with global experience. 2). Develop effective global management teams. 3). Understand, value, and promote the role of women  in international management in order to maximize those underutilized resources. 4). Work with the host-countryRead MoreField Study884 Words   |  4 PagesHOME ECONOMICS: AN INSTRUMENT TO THE FUTURE LIFE OF STUDENTS Home Economics is the profession and field of study that deals with the economics and management of the home and community. Home economics is a field of formal study including such topics as consumer education, institutional management, interior design, home furnishing, cleaning, handicrafts, sewing, clothing and textiles, cooking, nutrition, food preservation, hygiene, child development, and family relationships. It prepares studentsRead MoreCareer Plan For A Career Development Plan1228 Words   |  5 Pages Career Development Plan Vivian Morgan A career development plan will help you improve or maintain your current level of success and prepare for future opportunities. The career development plan will aid in enhancing my personal growth and heighten my career development. Goals or plans give you the push to move forward in life and to seek better skills that lead to top jobs and positions. This plan includes sections for the following process: 1. Assess my current state. Identify goals and objectivesRead MoreWomen in the Workplace: Economist Article Summary1551 Words   |  7 Pagesempowerment of women† is changing the workplace, as we know it. Only 20 years ago, women were viewed as only capable of unskilled jobs and were assumed to place marriage and children before having a career. In today’s society, women have more opportunities to have power over their lives and chose their career path. In today’s global economy, every country should be utilizing the talents of their women in their workforce. For many countries, this progress has not been the same as America. For exampleRead MoreHealth Care Information Management Essay742 Words   |  3 Pagesprofessionals are responsible for in the fields of Management Information Systems and Health Care Information Systems or what well-paying jobs are available in those fields. Some people know a small of information about them but do nor do they understand why someone would want to major in these fields. This information obtained research of these fields will help the reader become more familiar help you become more familiar with what they are, what they do, the career choices they can provide, and how these

Why Is Empowering Farmers a Necessity Free Essay Example, 2500 words

Scully (154) says, I had come to view the abuses of industrial farming as a serious moral problem, a truly rotten business for good reason passed over in polite conversation. In the article, the Pleasures of eating the author discusses the need for people to understand where and how their food gets produced. The author encourages people to eat responsibly and only have what s enough for them. Wendell states that eating is an agricultural act (Wendell 1). She encourages the readers to eat responsibly, prepare their own food, participate in food production to the extent they can, learn on the origins of the food they purchase, and what is involved in the best farming and gardening (Wendell 3). The film and the two articles address issues related to healthy food production and consumption. None of the articles or the film has offered a solution to the argument of appropriate farming methods. I find the earlier or traditional methods of food production to be so outdated, time-consum ing and primitive. The farmers had to entirely rely on the slow nature to take its course (Scully 158). We will write a custom essay sample on Why Is Empowering Farmers a Necessity or any topic specifically for you Only $17.96 $11.86/page In the film food Inc. , current food products are characterised with high sugar concentration and the carbohydrates are considered less safe by most consumers. The Fear factories book also argues that with the current modes of production people are more profit-oriented as opposed to the past where most people were mainly subsistent.

Aristotle Ethics Essay - 1910 Words

Ekta Yadav Phil.322 2/19/07 Aristotle Ethics Aristotles Nicomachean Ethics provides a sensible account for what true moral virtue is and how one may go about attaining it. Aristotle covers many topics that help reach this conclusion. One of them being the idea of mean between the extremes. Although Aristotle provided a reliable account for many philosophers to follow, Rosalind Hursthouse along with many others finds lose ends and topics which can be easily misinterpreted in Aristotles writing. Aristotle explains his concept of mean between the extremes by the following quote: In everything that is continuous and divisible it is possible to take more, less, or an equal amount, and that either in terms of the thing itself or†¦show more content†¦For example, as Aristotle explains, a coward lies further away from the mean (having courage) then rashness does. In a way, being rash implies being courageous because one who is rash does not think too hard before acting therefore shows courage, even though he/she does so in an illogical way. On the opposite end, someone who is referred to as a coward shows no courage and does not act bravely but rather chooses to hide and do nothing. The second method Aristotle discusses is related to ourselves and what we assume to be closer to the mean. He says that the things we mostly tend to do are the things we consider further from the mean. In other words we consider ourselves to be deficient in a sense because what we do seems to be the flip side of the intermediate. He says that since the extreme which is furthest from the mean is that which is the most contrary to the mean we describe the things we are most likely to lapse inot as contrary to the intermediate. In addition, referring back the courage example, people know that we are more likely to be cowardly than rash, so we are more aware of being deficient in courage. Aristotle goes on to discuss how one may figure out what extreme the mean is closer to. He says that to do so, one must follow three rules: 1) avoid the extreme which is furthest from the mean, 2) notice what errors we are most likely to commit and avoid themShow MoreRelatedAristotle Of Aristotle : Nicomachean Ethics1487 Words   |  6 PagesAristotle: Nicomachean Ethics Happiness: it’s something we humans search far and wide for, to attain before we are called home at death. We go through our daily lives, making choices, commitments, changes, decisions. We set goals for ourselves, push ourselves, hurt ourselves, inspire ourselves, lose ourselves, find ourselves†¦but why? Whether it is a conscious effort or not, no matter who you are or where you find yourself at this very moment, there is one ultimately satisfying hope that brings usRead MoreThe Ethics Of Plato And Aristotle977 Words   |  4 Pages In this essay, I will be examining the ethics of Plato and Aristotle. I will explain the five fundamental concepts of Plato and Aristotle. I will focus on their theories on the good life as a life of justice, censorship, knowledge and the good life. I will first explain Plato’s ethics. Plato was a philosopher, both a rationalist and absolutist. According to Plato, people must be schooled to obtain certain kinds of knowledge for example mathematics, philosophy etc. The training will give themRead MoreAristotle s Ethics And Ethics Essay891 Words   |  4 Pagessays that people desire a conclusive theory on ethics. It is human nature to demand a clear path that does not meander into oblivion. Matters Ethics and Morality take twists and turns that seem to end in no specific action plan. Philosophers that came after J.S mill, Bentham, Kant, Aristotle and many more have strived to find a conclusive theory to Ethics. Ethics and any other branch of Philosophy has proven to be s o problematic. Applicability of Ethics peddled by recent philosophers might prove toRead MoreThe Nicomachean Ethics By Aristotle874 Words   |  4 PagesThe Nicomachean Ethics by Aristotle â€Å"EVERY art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim† (Ross, n.d.). Aristotle believed that both external (wealth, material possessions) and internal (temperance, courage, etc.) contributed to a person’s happiness and that a person’s final goal was to find the â€Å"good† or their function in life. 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Aristotle explained that a person can easily compose a list of good things like, it is good to have friends or to be healthy. What Aristotle meant by what isRead MoreAristotle s Symposium : The Nicomachean Ethics1934 Words   |  8 Pages720532457 The Symposium verses The Nicomachean Ethics Aristotle’s Nicomachean Ethics (Ethics) is regarded as one of the, if not the greatest work concerning ethics in history. The word ethics derives from the Greek word ethos, which translates more properly as â€Å"character†, and it would seem that Aristotle’s concern in The Ethics, is what constitutes good character, and that goodness is of practical use; that merely knowing how to be a way is only half of what’s necessary, and that the known mustRead MoreAristotle s Ethics Of Happiness1515 Words   |  7 PagesAristotle’s Nichomachean Ethics, happiness is known as eudaimonia, and is an Intrinsic Good. For Aristotle, humans reach their supreme goal of eudaimonia through intellectual and moral virtues. 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Multiculturalism free essay sample

However, there is a growing awareness of the changing multicultural basis of the Mauritian society and of a more holistic and non-eurocentric counselling approaches need to be adopted by practitioners. While there is â€Å"increased attention to diversity and multiculturalism in the counselling profession† (Walden, Herlihy Ashton, 2003, p. 109), there is still much to be done to move counselling towards a â€Å"post-colonial† approach. In other words, moving the counselling profession towards more openness to diversity and a greater acceptance of other worldviews and culturally different counselling practices. Helms and Cook (1999) state that ultimately, the outcomes of the counselling process are the result of what both, counsellor and client bring to session, which to a large extent, is influenced by racial or cultural factors. Helms and Cook (1999) outline four main components:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The input of psychological, race, and cultural reactions of clients and counsellors;  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The social role involving counsellor skills and theoretical orientation and client reactions, preferences, and expectations;  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Process variables including racial matching and identity levels; and  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The utcome phase which is marked by distal and psychological factors such as attrition, service utilization, symptom remission, racial development, and cultural congruence. In their cross-cultural Competencies Model Sue, Arrendondo McDavis (l993) explain what makes a multicultural counsellor. This model is multidimensional, divided into three domains: attitudes/beliefs, knowledge, and skills. It is based on the counsellor’s awareness of his/her personal cultural values and biases and the clients worldview in order to develop culturally appropriate intervention strategies. Counsellor Awareness of Assumptions, Biases and Values Attitudes and Beliefs The starting point of multicultural counselling is within the counsellor in that to be effective in working with people who come from different cultures, one must become aware of one’s values, biases and beliefs. A counsellor should be aware and sensitive to one’s cultural heritage. That means recognizing that differences exist and that if one is to practice within the Mauritian culture, it is important to value and respect such differences. Along with one’s cultural background, there are experiences that are coloured by attitudes from the majority community reflecting not only values, but also biases that have influenced one’s psychological processes. Knowing that psychological processes are determined to a great degree by culture, counsellors need to identify how cultural experiences limit counselling competencies. The counsellor needs to be comfortable with acknowledging and discussing cultural, ethnic, and racial differences. Resulting to this is that there may exist significant differences in terms of beliefs between counsellors and their clients (e. . collective versus individual orientations). Knowledge Among the many characteristics that counsellors must have in order to be competent, three attributes top the list: It is fundamental that counsellors have specific knowledge about their own racial and cultural heritage and recognize how this can personally and professionally affect their personal and professional definitions and biases of normality-abnormality and the process of counselling. Counsellors must have knowledge about and understanding of how oppression, racism, discrimination, and stereotyping affect them personally and professionally. Competent counsellors must be able to acknowledge their own racist attitudes, beliefs, and feelings. Counsellors should possess knowledge and be aware of their social impact upon others. This means knowing how their communication style may be at odds with or facilitate the counselling process with clients. Part of this is being able to anticipate how ones communication style impacts others. Skills One fundamental commitment from counsellors should be the constant pursuit to understand themselves as racial and cultural beings and actively seeking a non-racist identity. This means that counsellors should be able to recognize the limits of their competencies and seek consultation, training, and references from more qualified individuals and/or resources. They should seek out educational, consultative, and training experiences to enhance their understanding and effectiveness in working with culturally different populations. Duran and Duran (l995) go further and emphasize that the counsellor should not only learn appropriate strategies, but also â€Å"believe and practice these beliefs in his/her personal life if the intervention is to benefit the client† (p. 7). Personal encounters with racism are not part of most counsellors experiences; therefore, most counsellors do not know how debilitating this can be on one’s view of the world and personality. There is considerable documentation that the effects of racism have negative impact on ones health and psychological well-being. Therefore, counsellors need to be aware of the negative emotio nal reactions caused by prejudice and stereotyping. This means knowing the political and social aspects of a specific situation and how it relates to visible minority groups. One attitude that enhances not only multicultural competency, but also communication, is openness to other ideas, cultures, and experiences. This requires taking a non-judgemental position. Counsellor Awareness of Client’s Worldview Attitudes and beliefs Worldview is an aspect of cultural value preferences that frame one’s outlook. Therefore, culturally competent counsellors need to acquire specific knowledge of their clients’ worldview, style, and cultural identity development levels. Some clients may have had horrific experiences in regards to poverty and racism which might have reinforced their sense of powerlessness. Counsellors should be aware of how their own preconceived ideas about certain cultural groups influence the client-helper interaction in different ways. Knowledge It is fundamental that counsellors possess knowledge about the group of people they are working with and familiarize themselves with some of the historical, social, and cultural background of their clients. Additionally, counsellors should be aware of how ethnicity, culture, and tradition influence decision-making processes, vocational choices, specific behaviours and integration. Recognizing how negative experiences impact client development is imperative in the counselling process. Skills Counsellors should become involved with activities and functions outside of the counselling setting. They can act as advocates and advisors in order to get a different perspective and see the client interact in his/her â€Å"natural† setting. Participating in community events, social gatherings, traditional celebrations, and other relevant happenings could assist them in broadening and fostering their knowledge, understanding, and utilization of cross-cultural skills. One effective way of maintaining and enhancing good counselling skills is to read professional journals and to keep abreast of the latest research and theoretical findings on cross-cultural work. An important aspect of understanding changes in one’s profession as a helper is to seek the appropriate professional development that will ensure that competencies are maintained. Culturally Appropriate Approaches Recognizing that clients bring with them different religious and spiritual beliefs may mean that they will have values that will affect counselling outcomes. In fact, these differences may even affect how they express emotional distress. Clients may see emotions as not being separate from the body or spirit. Because of these differences, counsellors can increase their effectiveness by incorporating indigenous helping practices and the natural helping networks in the minority community. Another important variable in counselling is the relationship between culture and language. Therefore, the counsellor needs to see that bilingualism is an asset and not liability. By and large, counselling training has followed the Eurocentric tradition in counselling theory and practice. These practices conflict with cultural values of other traditions (e. . the reliance of self-disclosure in the Client-Centred approach may go against allegiance to the family). While most counsellors are aware that assessment instruments and techniques may be culturally biased, they need to be aware that in most cases, institutional barriers have been created based on assessment instruments. Diagnostic techniques fit majority culture, but do not neces sarily reflect cultural minorities’ values. Traditional counselling methods have emphasized the importance of helping the individual, thus going against the influence of the family and community structures. Knowing when and how to integrate the family and community into counselling practice will empower culturally different clients and help them seek a collective solution rather than an individual one. A Culturally Sensitive Perspective When working with clients from a different culture, trust is a major issue that needs to be resolved, particularly since those with power have been the instruments of oppression. The most effective way of building trust is to ensure that verbal and non-verbal messages are not only congruent, but also accurate and appropriate. Conclusion Gaining multicultural counselling competencies can ensure that counsellors are actively involved in combating racism that robs people of their self-respect and of their sense of dignity. It is a means of ensuring a more peaceful and prosperous society in which all people are equal. The kind of prejudice experienced by ethnic and racial minorities, intentional or unintentional, is the essence of the challenge of an open society. The transformation from ignorance to multicultural competence is neither simple nor easy. The challenges require that we develop a more open approach to communication with others from different cultural groups, possess a willingness to understand, develop empathy toward foreign and alien cultures, and be tolerant of views that differ from our own. If we have the determination to adapt our behaviours and attitudes with the desire to overcome ethnocentrism, we may begin to know the feelings of exhilaration that come when we have made contact with those from other cultures far removed from our own sphere of experience. This willingness to reach out, risk, learn and experience others is a challenge for everyone.